At Team Genius, Annette draws from her two decades of experience in brand building, innovation, and sustainability to foster purposeful leaders of tomorrow. Her work spans multiple industries, from high end fashion to education. Through her group work with corporations and her coaching and advisory roles with leaders, Annette incorporates innovative strategies that integrate storytelling and design-to-production processes, as demonstrated in her collaborations with companies like BMW, Formula E, and Dr. Hauschka. Annette is available for leadership development and team building sessions, as well as individual creativity and innovation sessions.
Annette supports leaders in finding their purpose and reconnecting with core values, regardless of one’s area of work. Her work amplifies the value of companies as they see the way their ethics and mission can strengthen brands and connect to a deeply aligned client base. She helps brands find ways to augment their sustainability practices and enhance their corporate story in a conscious way. Annette is involved in organizing industry-wide exhibitions and panels, educating the next generation of sustainable leaders. As part of her work in guiding the next generation of creatives she has developed courses on responsible business and communication practices and is an adjunct professor at renowned fashion and design college, Instituto Marangoni Miami. Her commitment to community building reflects her passion for growth, sustainability and making a positive impact on the world.
After graduating from London’s Central St. Martins College of Art and Design, Annette, together with her twin sister Daniela Felder, founded the renowned sustainable fashion brand Felder Felder, which has been at the cutting edge of the fashion movement for more than 20 years. In the midst of their success, including an exclusive London Fashion Week slot and a celebrity fanbase, the demanding nature of the work left Daniela and Annette feeling on the edge of burnout. Reconnecting with their values and sense of purpose, they completely transformed their business to a responsible, slow fashion approach, focusing on the use of plant-based materials and sustainability. They also adopted a sustainable lifestyle based upon growth instead of depletion.
Annette lives in a creative and lively home with her husband and their daughter. She enjoys outdoor activities, reconnecting with nature as well as spending time with family and friends.
She practices a mindful, plant-based lifestyle, incorporating sports and meditation into her daily routine